How much does it take to make the mobile Apple user go somewhere else?

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My company is Apple’s largest business customer in central Florida. Each new hire receives a brand new iPhone and a MacBook Pro. That’s quite impressive. Having been a Windows user all my life, it took me a while to fall in love with the idea of a new OS, but it didn’t take too long in the end. The Apple OS and the entire ecosystem is truly attractive and impressive for the frequent user. Believe it or not, I’m not much of a hacker when it comes to using my computer. I want it to work and focus on what I create or process with it; I don’t like to focus on it itself too much. So the Apple system appeals to me.

I’ve become a fan of its simplicity, of its love for the detail, and of its quality. I have tolerated Apple’s closed nature so far, but the recent moves frustrated me. Introducing their own maps is fine. Being Apple, I expected a high quality product that by itself would convince me to move away from Google. That’s how a free market works. But they didn’t give me that choice. They deprived me of the most used app on my iPhone, Google Maps. And they replaced it with a product that is sub-par. What’s more, they deprived me of the second-most used app on my iPhone (and iPad), YouTube. And they replaced it with… nothing. YouTube’s strength is its content. Like Facebook’s strength is its user base. By definition, Apple CANNOT come up with a similar product. It would’ve taken years to grow similar content. So, without asking me or any other of their users, they have taken the app away. Here I am, searching the AppStore for something that comes close…

What the heck Apple? Don’t do that to your users! You created a whole new market with your two latest products, and that’s a phenomenal achievement. But the competition is getting stronger and stronger. Don’t risk your reputation (of creating quality products) with moves like this. To be honest, you’ve always had a bad reputation for your closedness, so removing YouTube might almost be considered “in character”… Bad enough!